Palazzo Gucci
Palazzo Gucci is located within the historic Palazzo della Mercanzia, a landmark dating back to 1337 in Florence’s Piazza della Signoria.
The Palazzo serves as the House’s cultural destination, with the exhibition Gucci Storia unfolding across the building’s first and second floors. Through the lens of Artistic Director Demna, Gucci Storia reinterprets the shared destiny of the House and its birthplace, in continuous dialogue with the present. At the core lies the idea of a museum of museums, a sequence of spaces in which distinctive worlds converge. A portrait gallery conjures notions of lineage and identity; a gallery of tapestries highlights a Florentine craft with deep ties to the House; a cabinet of curiosities displays artifacts from its archives; while the savoir-faire and innovation of the House unfold across two rooms, alongside cinematic spaces and interactive oracular installations. Each environment is defined by a distinctive atmosphere and rhythm, guiding visitors through a sequence of spatial and narrative shifts that embody the House’s many identities.
The ground floor hosts a dedicated boutique, alongside Gucci Osteria da Massimo Bottura, with Gucci Giardino — the all-day café and cocktail bar — nearby in the square.
Courtesy of Gucci
Useful information
Gucci Giardino and Gucci Osteria da Massimo Bottura: see website
Access for visitors with disabilities is available through the main entrance, where a clearly visible bell is installed. However, security personnel or members of the Palazzo Gucci staff are always present at the guest reception area and are able to identify and assist anyone who requires support.
Three mobile stairlift systems, compliant with applicable regulations, are available across the three floors of Palazzo Gucci to assist wheelchair users and guests with reduced mobility. Access to the outdoor terrace area is ensured by a retractable ramp located at the entrance to the terrace.
Access to the first and second floors is provided by two elevators. A standard wheelchair is also available on the premises.
Gucci Osteria da Massimo Bottura has a dedicated accessible restroom that complies with applicable accessibility regulations.