About us


Destination Florence is the official marketplace of the City of Florence, the first and only place where you can purchase the city's tourist services, such as hotel reservations, museum tickets, theater performances, guided tours and much more.

Why choose Destination Florence? On our site, you can create your own profile and save your favorite products, meaning you'll find all of your purchases in a single shopping cart. It's simple, fast and convenient.

The project is committed to promoting Florence as a tourist destination. It aims to assemble the city's offerings in one place and make them available for purchase. As a tourist, you can use the site's offerings to book your next vacation, including museum visits. If you're a city resident or student, you can use the site to find the best events in town, buy tickets and maybe even book a restaurant after the show.

The project was created by the Destination Florence Convention & Visitors Bureau in collaboration with the City of Florence and assures high quality in all its dimensions. Come browse the site, Florence is waiting for you!


Destination Florence Convention & Visitors Bureau is the official partner of the City of Florence to promote the much-loved destination, covering three main markets: MICE, destination weddings and leisure. The aim is to attract top events, conferences, international weddings and tourists to Florence.

Vaunting more than 20 years experience, a network of 250+ members enables Destination Florence Convention & Visitors Bureau to connect with professionals and business owners operating locally, providing a benchmark in the city’s tourism promotion.

Interested in becoming a member of Destination Florence Convention & Visitors Bureau? Visit destinationflorencecvb.com.