In compliance with the provisions of Art. 13 and 122 of the legislative decree of 30 June 2003 and of the General measure of the Data protection Authority of 8 March 2014, the Destination Florence Convention and Visitors Bureau S.C.R.L. company, with its registered office situated in Via del Tiratoio 1, (50124) Firenze, the data controller informs users of the www.destinationflorence.com website of the type of cookies used by the same and of the aims pursued with the information acquired, also providing indications as to how to select/deselect cookies.

WHAT COOKIES ARE AND FOR WHAT PURPOSES THEY MAY BE USED

A "cookie" is a small text file created by websites on the user’s computer when they access a given website, with the aim of storing and conveying information. Cookies are sent by a web server (i.e. the computer on which the visited website is running) to the user’s browser (Internet Explorer, Mozilla Firefox, Google Chrome, etc.) and memorised on the latter’s computer; they are then sent back to the website on subsequent visits. Some operations cannot be accomplished without the use of cookies, which in some cases are therefore technically necessary. In other cases the website uses cookies to facilitate and simplify browsing by the user or to enable the latter to use specifically requested services. Cookies can remain within the system even for long periods and may contain a unique identification code. This enables websites that use them to keep track of the user’s browsing within the same site, for statistical or advertising purposes, i.e. to create a customised profile of the user based on the pages they have visited and to show and/or direct them to targeted advertising. (so-called Behavioural Advertising).

WHICH COOKIES ARE USED AND FOR WHICH AIMS

This website uses different types of third party technical and profiling cookies. The owner, following the indications provided by the relevant Authority in the general provision of May 8, 2014 lists the specific categories of cookies adopted, the aims and the consequences ensuing from their de-selection:

Third party cookies

On this website, third party cookies are also in operation, namely cookies created by a different website from the one that the user is currently browsing. Based on the provisions of the Data Protection Authority of May 8, 2014, the owner is required to provide an updated link to policies and consent forms of the third parties with whom specific agreements have been stipulated for the installation of cookies via the owner's website.

In particular, users are informed that the website uses the following services that issue cookies:

• Facebook Audience Network is an advertising service provided by Facebook Inc. To allow Facebook Audience Network to function, this Application may use identifiers for mobile devices (including Android Advertising ID or Advertising Identifier for OS) or technologies similar to cookies. Among the methods with which Audience Network proposes advertising messages to the user, there is also the use of the latter’s advertising preferences. The user can control the sharing of their advertising preferences in Facebook Ad settings. To consult the privacy policy of Facebook Inc., in relation to the Facebook Audience Network service, or to consent to the use of the above cookies, refer to the website https://it-it.facebook.com/policies/cookies/.
• The "Google Analytics" web service provided by Google, Inc. Google Analytics is a web analytics service that uses "cookies", which are deposited in the user’s computer to enable the website visited to analyse how the users make use of it. The information generated by the cookie on the use of the website visited by the user (including the IP address) are transmitted to Google and deposited with the Google server in the United States. Google will use this information to trace and examine website use on the part of the user, compile reports on the services relative to website activity for website operators and provide other services regarding website activities and use of the Internet. To consult the privacy policy of Google Inc. in relation to the Google Analytics service and to consent to the use of the above cookies, refer to the website http://www.google.com/intl/en/analytics/privacyoverview.html, or click on the following link: Privacy Policy. If you wish to disable these cookies, please click on the following link: Opt Out.
• Monitoring conversions of Facebook Ads is a statistical service provided by Facebook, Inc. that links the data from the Facebook announcements network with the actions taken within this Application. To consult the privacy policy of Facebook Inc. relative to the above service, or to consent to the use of the above cookies, refer to the website https://it-it.facebook.com/policies/cookies/.
• The Remarketing and behavioural targeting “AdWords Remarketing” service provided by Google Inc. enables this website and its partners to communicate, optimise and produce advertising messages based on the user’s previous use of this Application. This activity is carried out by tracing the use of data and cookies, information transferred to the partners to whom the activity of remarketing and behavioural targeting is linked. For further information about the Google Adwords service, refer to the website https://support.google.com/adwords/answer/2549063?hl=it.
• Facebook Remarketing is a remarketing and behavioural targeting service provided by Facebook, Inc., that links the activity of this Application to the Facebook advertising network. To consult the Facebook Inc. privacy policy relative to the Facebook Remarketing service or to consent to the use of the above cookies, refer to the website https://it-it.facebook.com/policies/cookies/.
• Facebook Custom Audience is a remarketing and behavioural targeting service provided by Facebook, Inc., which links the activity of this Application to the Facebook advertising network. To consult the Facebook Inc. privacy policy relative to the Facebook Remarketing service, or to consent to the use of the above cookies, refer to the website https://it-it.facebook.com/policies/cookies/.

SOCIAL BUTTONS

On the website www.destinationflorence.com there are special buttons (called "social buttons/widgets") representing the social network icons (e.g. LinkedIn). These buttons enable users browsing the websites to interact with a "click" directly with the social network shown there. In this case, the social network acquires the data relative to the user’s visit, whereas the owner will not share any browsing information or user’s data acquired through the owner’s website, with the social networks accessible thanks to the Social buttons/widgets.

PROCESSING METHODS

Data processing is done via IT and telematic supports by specially appointed internal operators. Data are stored in electronic archives and with the full assurance of the minimum security measures laid down by the law.

COMMUNICATION AND DISSEMINATION

The data collected will not be communicated or disseminated. Communication to third parties, other than the owner, the controllers, both internal and external to the company structure, the data controllers identified and appointed ex Art. 29 and 30 of Legislative Decree no. 196/2003 and subsequent amendments and additions is required when necessary for the above purposes, to third parties (such as supply and IT assistance companies that guarantee the correct functioning of the portal) engaged in the correct and orderly pursuit of the aims described. In any case, processing by third parties will take place correctly and in compliance with the current law.

RIGHTS OF THE PARTY CONCERNED

The party concerned may assert their rights as expressed in Art. 7, 8, 9 and 10 of Legislative Decree no. 196 of 30 June 2003, by contacting the data controller. In particular according to Art. 7, the party concerned may obtain confirmation of the existence of personal data concerning them, even if not yet registered, and their communication in an intelligible form. The party concerned has the right to obtain information concerning: a) the origin of the personal data; b) the purpose and methods of processing; c) the logic applied in the case of processing using electronic means; d) the identification details of the owner, the controllers and appointed representative pursuant to Art. 5, para 2; e) the subjects or category of subjects to whom the personal data may be communicated or that may receive knowledge of them, as the appointed representative in the State territory, as data processors. The party concerned has the right to obtain: a) the updating, rectification or if interested, completion of the data; b) the cancellation, transformation into an anonymous form or blocking of the data processed in violation of the law, including those for which storage is not necessary in relation to the purpose for which the data have been collected or subsequently processed; c) the attestation that the operations under letters a) and b) have been brought to the attention also as regards their content, of those to whom the data have been communicated or disseminated , except in the event that this fulfilment proves impossible or involves the use of manifestly disproportionate means in relation to the protected right. The party concerned has the right to object in total or in part: a) for legitimate reasons to the processing of personal data concerning them, even if relevant to the purpose of the collection; b) to the processing of personal data concerning them for the purpose of sending advertising or direct sales material or for market research or commercial communication.

OWNER, CONTROLLERS AND PRIVACY COMMUNICATION

The owner is the Destination Florence Convention and Visitors Bureau S.C.R.L... company with its registered office located in Via del Tiratoio 1, Firenze (50124). An updated list of controllers, appointed by the owner under Art. 29 of Legislative Decree 196/2003 is available at the owner’s registered office. For every communication ex Art. 7 and subsequent articles of Legislative Decree no. 196/2003 and subsequent amendments and additions, the owner makes available the email address info@conventionbureau.it.

STORAGE TIME

Data are stored for the time indicated in the above table in this document and in any case until the right to object is expressly exercised by the party concerned.

DE-SELECTION AND ENABLING OF COOKIES

On accessing the website and going beyond the initial banner containing the brief statement, the user has given express consent to the use of technical and profiling cookies expressly indicated in this document and to the installation of cookies by third parties as indicated above. 

ou can freely select/de-select individual cookies via your browser (selecting the settings menu, clicking on the Internet options, opening the privacy statement and choosing the desired level of cookie blocking). For further information consult the following links: Google Chrome, Mozilla Firefox, Apple Safari and Microsoft Windows Explorer. 

Furthermore, you can enable the Do Not Track option present in the majority of latest generation browsers.  Third party cookies can be disabled by consulting the third party’s privacy policy, via the above link, or contacting them directly. Disabling “third party” cookies does not adversely affect browsing in any way. For further information about cookies, also on how to visualise those that have been set up on your device, on how to manage and eliminate them, visit www.allaboutcookies.org.

IS CONSENT TO THE USE OF COOKIES NECESSARY?

The user's consent is not required in all those cases in which the use of cookies or other devices memorised on users' or contractors' terminals serves exclusively technical purposes or responds to specific requests from the user or contractor of an Internet service. Instead, for third parties’ profiling cookies used to send advertising messages in line with the preferences expressed by the user while browsing, their consent is necessary, based on the provisions laid down by the Data Protection Authority on May 8, 2014 and subsequent amendments and additions.