Vertical Media

Vertical Media is the Florence-based web agency managing the strategic development of Destination Florence in terms of online web marketing, responsible for creating the brand identity, logo design and corporate identity, website graphics and platform development. Also responsible for permanent web marketing activity.

Travel Appeal

Travel Appeal, with its artificial intelligence system, integrates reputation-based data about operators, hotels, museums and key attractions, providing strategic and operational support for the analysis and reprocessing of the destination’s tourism dynamics in the interests of marketing.


WinTrade oversees hotel reservations on its integrated reservation platform WebBookingPass. The tool, accredited in the world of OTA, was adapted and designed exclusively for the Destination Florence website. It collects and manages reservations from the various operators.

Photographic project managed by Alberto Sarrantonio

The photographic project was realized thanks to Alberto Sarrantonio, a professional photographer who provided all the photographs on the website, and the use of select photos from the photographic archives of the partners of the Firenze Convention and Visitors Bureau.
A special thanks to: Cinema La Compagnia; Circolo Golf Ugolino; Fattoria di Maiano; Florencetown; Fondazione Palazzo Strozzi; Frittelli Arte Contemporanea; Il Reale - Corte Reale; Mercato Centrale Firenze; PRG - Mandela Forum; Riprese Firenze; Teatro del Maggio Musicale Fiorentino; Teatro della Pergola; To Florence Hotel - Il Mulino di Firenze; To Florence Hotel - Plaza Lucchesi; To Florence Hotel - Villa Olmi.