What if fashion could be encapsulated within the essence of a perfume? The twenty-first edition of Pitti Fragranze, the exhibition dedicated to olfactory culture, will be held in person at Stazione Leopolda, as well as via the online platform, Pitti Connect. From September 15 to 17, you can discover artistic perfumery, well-known brands, and fragrance houses.

 

An unmissable sensorial event.

 

More than 185 brands, many new names and returns, and a strong international presence (74% of the total). The main countries of origin of the brands are: France, United States, United Kingdom, Turkey, Germany, Spain and also Armenia, United Arab Emirates, Japan, India, Oman, Romania, Sweden, and Taiwan.

 

SPRING will be the area dedicated to a selection of new brands, fragrance lines in Florence for their first rendezvous with the international public and new names on the market which aim to intercept the demand for original ideas of the buyers who are most interested in research.  

The perfume fair will also be accessible via the Pitti Connect digital platform (online until November 6). It will be an alternative way to enter the world of fragrances to discover brands, and access the business network and sectorial contacts.

 

Pitti Fragranze awaits you for an olfactory and elegant journey. Which perfume are you?