Welcome to San Lorenzo, one of Florence’s liveliest and most authentic neighborhoods, where every street tells a story and every shop holds ancient knowledge. This itinerary, created by the Association of Historic Florentine Shops, will lead you through Renaissance treasures, traditional flavors, and artisanal craftsmanship that make this area a fascinating microcosm of the city. Get ready to experience Florence like true locals!

Start your day with a treat for your taste buds: the historic Pasticceria Sieni is an institution for locals and visitors alike. Behind the counter, you’ll find traditional Tuscan pastries like custard-filled sfoglia, crunchy cantuccini, and other regional specialties. Pair everything with a proper espresso—strong, aromatic, and served piping hot, just as it should be.

Continue with a visit to Alessandro Belli Blanes’ workshop. Since 1919, this family has been one of the most authentic and historic voices in Florentine craftsmanship. The business began under the Logge of the Mercato del Porcellino and evolved over the years, transitioning from Florentine straw to gilded wood and wrought iron. Since 1974, their stall has been in San Lorenzo, now run by Alessandro and his wife Silvia. You’ll find handmade frames, mirrors, icons, and decorative art objects — a living testament to a tradition that withstands time.

Among the historic market stalls, Bancarella Ballerini is a go-to for anyone seeking handcrafted hats with unmistakable style. Fedoras, flat caps, panamas, and winter models share space on this elegant and authentic stand. Each hat is the result of a careful selection of materials and reflects the passion for craftsmanship that defines Florentine tradition.