The Florence International Crafts Fair, MIDA, welcomes every year in the spaces of the Fortezza da Basso artisans and artisanal enterprises of all domains and dimensions to present to visitors the variety, wealth and quality of a sector with rising interest, that is as hereditary as innovative.

The fair aims at drawing out the current frame around craftsmanship and its prospects for the future. MIDA will present the diversity behind the multiverse of crafts, which evolves through a continous conversation between traditional practices and high tech technologies, proper to 4.0 Enterprises, territories and the world. Coexisting opposites, which are always capable of producing elements of competition and strength.