EVENT NAME: BeCycle "cycling culture, Industry and Passion"

EVENT LOCATION: Stazione Leopolda, Florence

EVENT DATE: June 26 - 28, 2024

EVENT TIME: 

EVENT DESCRIPTION:

From June 26 to 28, in the days leading up to the departure of the 111th Tour de France from Florence, the Stazione Leopolda will host BECYCLE, a new project organized and curated by Pitti Immagine and Stazione Leopolda srl, in collaboration with the City of Florence and with the scientific contribution of Toscana Promozione Turistica.

BECYCLE will bring together the most important Italian companies in the sector - manufacturers of bicycles, components and accessories - along with their latest projects, stories and new products. In addition, during the three-day event, the most beautiful cycle-tourism routes will be presented by a selection of Italian and foreign tourism promotion bodies and the Regions that will be crossed by the three Italian stages of the Tour (Tuscany, Emilia-Romagna and Piemonte). Alongside the exhibition spaces, the event will involve the public in a rich and qualified program of talks and meetings with athletes, sports and entertainment personalities, industry entrepreneurs, and presentations on bicycle culture and new styles of pedaling life. 

The schedule of meetings and the production of content related to the exhibition will be carried out in collaboration with Rouleur magazine, a prestigious international cycling culture publication.